Via the Casey Accidental newsletter in March 2024.

Emphasis added via gray highlighted section above and bold below.
Great product development teams get good at auditing what has been built regularly over time. You are surprised what you will catch, from entirely broken flows to slow pages to outdated designs. While fixing these might not 10x your growth, not fixing them will make 10x growth impossible over time.
Casey Winters
This takes a team environment plus a quality mindset from all team members. “See something, fix something.” For larger orgs, I suggest “hack day” style flow fixes when there is a large amount to tackle.

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