I help startups and mid-sized companies in B2B SaaS and Consumer B2C/B2B2C focus, execute, and scale their product management and delivery.
Update — August 2024. I’m currently not for hire. Keeping this page open for archives & search.
On hold… stay tuned
Experience & Skills
10+ years at WordPress.com/Automattic
CPTO @ Tumblr
Scaled new CMS business line at HubSpot
Team builder who works well with C-suite, EPD, and entire product function
Expertise
Scale SaaS via new business models, e.g. freemium/PLG, marketplace/developer ecosystems or commercializing open-source software
Transformation and change management — move from features that fall flat to launch customer-centric products that clients love
Expand product portfolios from single to multiple products to add publishing tools, content-related apps, and experiences (e.g. website/CMS, social feeds & recommendations, email, audience analytics, and Gen AI)
Product-driven GTM: sales, marketing, success paired with customer-centric product delivery
Location
North America and global teams
Fluent Spanish (born in Mexico City) and conversational French speaker
Remote-friendly
Available for travel
Work Example
Product-Driven GTM Fuels the B2B SaaS Engine: Engaged with Simpleview CEO Ryan George to present a longer version of this workshop tailored for their product & technology team (~25 people including CEO and C- suite); January 2023 in Tucson, Arizona, USA
Typical Engagement
Fractional / Interim: 5–10 hours a week, for 3–12+ months
Open to Product Advisory Board opportunities
Advisor: Project-based; keynote speaker, mentor/coach the team, engage with CEO/ELT for strategy sessions
Rate: $250–400/hour
Ideal Customer Profile
Where I excel:
| Stage & Size | Typical Roles |
| Venture Capital, Series B or C $10M ARR 100 FTE and >10+ EPD* | Head of Product Chief Product Officer |
| Private Equity, small to medium size ~$10M ARR | CPO / CTO as Chief Product & Technology Officer |
The Full Stack Leader 