Flow Fallacy

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Because the goal of commercial software development isn’t to create code you love—it’s to create products your customers will love.

Recent efforts with my team at Automattic to improve the WordPress.com experience — and understand our customers better through “exposure hours” — reminded me of this classic software development essay from 2013 (via Andrew).

 

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One response to “Flow Fallacy”

  1. Maker Versus Manager – The Sensible Leader Avatar

    […] Meetings can be disruptive to makers, says @phil_wade on Twitter. This ties into the concept of “flow state” made famous by Mihaly Csikszentmihalyi and others. If you’re curious to learn more, search that name (hard to spell!) for his talks and books — and read my thoughts on the flow fallacy. […]

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